People Identity Exploration

Kobie Marketing underwent a rebranding where the goal was to create a friendlier, more engaging style to communicate with both external facing clients and internal team members. While the external assets were more muted and minimal, I was tasked with creating a funner, friendlier look and feel to engage the team internally.

I used the kobie heart mark, an existing element within the company logo, to create a separate but cohesive people facing look and feel for the brand. I also explored the use of more organic graphics to use in social media and internal communications.