Allianz Ascent
Program Branding
Allianz AGCS (Allianz Global Corporate & Specialty) insurance carrier approached Kobie with the need for a new loyalty program for their North American Broker branch, which meant not only creating the way their program worked, but also branding this new service of the company’s customer-facing identity.
We created their new name, logo mark, tone of voice and welcome kit assets.
Logo exploration and process
The naming of ascent speaks to the way reward programs are structured - in tiers, as well as toward the grandness of the program benefits - mountain peaks and moving upward.
When creating the final logo, I took an abstract approach to the visual significance and incorporated both the program name initial into the mark while retaining elements of the Allianz parent brand logo.
Allianz Ascent
Welcome Kit
To welcome members into this new loyalty program, the team created a welcome kit that consisted of a video card, pen, and other tchotchkes, all neatly presented in high end packaging.
