Amtrak Onboarding Kit

This onboarding kit was designed as an immersive experience when pitching the loyalty marketing services of Kobie for Amtrak. Rather than showcasing the capabilities of our team via presentation, we took the clients in an immersive journey where our services were neatly packaged in a travel experience.

We created postcards, faux travel vouchers and faux coupons that highlighted the writing and design expertise of the team. Name badges were designed to look like travel tickets and we even rebranded the lobby to resemble a train station - designing a decal of a train platform for the windows and converting the television into a trail arrival board announcing the clients visit.

In the end, this experience helped Kobie stand out as a loyalty marketing company and helped win Amtrak as a client.