Amtrak acquisition pitch: Experiential design & collateral
To win Amtrak as a new client, Kobie Marketing needed to demonstrate its loyalty marketing capabilities in an unforgettable way that leveraged high-impact strategies. Rather than relying on a traditional presentation deck, we transformed the pitch process into a fully immersive, travel-themed brand experience.
The Strategy & Execution
Immersive Collateral: Designed a bespoke pitch kit disguised as a travel package, featuring custom postcards, faux travel vouchers, and promotional coupons that subtly showcased our team’s copywriting and design expertise.
Experiential Touchpoints: Created custom attendee name badges styled as authentic train tickets to set a playful, thematic tone from the moment guests arrived.
Spatial & Environmental Design: Rebranded the corporate office lobby into a train station—applying custom platform window decals and programming lobby displays to mirror real-time train arrival boards announcing the Amtrak team’s arrival.
Business Impact
This multi-sensory, experiential pitch differentiated Kobie from competing agencies, clearly demonstrating our ability to craft engaging customer journeys and successfully winning Amtrak as a client.
