Verizon Sweepstakes for a Year Campaign

VZ 1million point sweeps - For the Verizon Small Biz Rewards 5-Year Anniversary celebration, we created a nearly year-long series of interactive sweepstakes – each living on its own microsite. With topics and interactive tasks updating weekly, the content was consistently fresh and kept customers coming back to participate again and again. Here are a few examples of each type of engagement initiative – from quizzes and surveys, to games, to photo upload submission challenges. Photos collected have since been used as real-life customer images in ongoing communications (email, direct mail, web content).