AMC - Email Re-Design
Using Emotional Loyalty Scoring research, we redesigned the AMC welcome and onboarding email experience. The first email took a reciprocity approach - where the customer is more inclined to interact with the brand when there is a reciprocal reward in store for them. The second email took a status-reciprocity approach - an approach where the customer is more likely to engage with the brand if they have a way to gain clout or status + a type of reward with the brand.
Reciprocity Approach
Status-Reciprocity Approach
Verizon - Dynamic Content Emails
Our team partnered with movable ink to design a series of personalized emails for Verizon’s prior rewards program, My Rewards+. These emails utilized dynamic content to engage with the user to become a more interactive form of communication. There was variable account information, a dynamic countdown for the sweepstakes that were taking place, variable content for the point earning opportunities each customer had available to them, as well as an animated point tracker that pulled data from the users rewards profile.
Amtrak Emails
Anniversary and holiday emails created for Amtraks special event promotions. Restructured email fare section and created animated hero images. These emails were a couple that the client allowed us to be more playful and break out of the hero image templates.
